A recent magazine article argued that most companies that do not already own videoconferencing equipment would be wasting their money if they purchased it.
Conclusion
This is clearly not true. (i.e. most companies would not be wasting their money if they purchased videoconferencing equipment)
Evidence
In a recent survey of businesses that have purchased videoconferencing equipment, most respondents stated that the equipment was well worth the cost.
Evaluate
Given that most of the people who bought videoconferencing equipment said it was worth the cost, the author is concluding that most companies would find it worth their money.
So the author is assuming that the businesses that have bought videoconferencing equipment are representative of most companies.
If we were trying to accept the evidence but fight the conclusion, we might say stuff like this:
- the people who bought videoconferencing equipment did so a long time ago, before there was stuff like Zoom / Google Meet / etc. It was "well worth the cost" to them, because they didn't have a great, free alternative when they bought it. However, nowadays, it wouldn't be worth it to most companies, because nowadays there are better cheaper options than buying your own videoconferencing equipment
- maybe the people who bought the equipment are the businesses for whom it would make the most sense. For example, do most businesses need to buy a greenscreen and professional lighting, so that they can shoot really slick corporate videos? No, but some do. If you're part of the 10% of businesses that need to produce really slick corporate videos then you'll probably invest in the greenscreen and pro lighting. If someone surveys you about whether the cost was worth it, you'll say "Sure!" But that doesn't mean that it would be worth it to most companies, because most companies don't need to make slick corporate videos.
Goal
Look for an answer pointing out the Sampling flaw (we're assuming that the people who bought this equipment already are representative of most companies, when maybe they're an atypical subset of businesses for whom videoconferencing is worth the cost).
Or look for an answer pointing out the Temporal comparison (maybe videoconferencing equipment was well worth the cost back when these companies bought it, but it would no longer be true that it's worth buying such equipment).