Advertisement: GreenBank gives all of its customers unlimited free automatic teller machine (ATM) use.
Conclusion (So, clearly)
It costs more to bank at TekBank than at GreenBank.
Evidence
GreenBank gives all customers unlimited free ATM usage. TekBank charges 25 cents for each ATM transaction.
Evaluate
Given that ... a GreenBank customer pays nothing to use the ATM, whereas a TekBank customer pays 25 cents each time they use the ATM,
How could we argue that ... it actually costs more (or the same) to bank at GreenBank?
Well, when it comes to ATM transactions, clearly GreenBank is cheaper, but is that the only potential source of cost when it comes to evaluating "how much it costs to bank" somewhere?
Maybe there's a fee to open your account. Maybe there's a fee for buying checks or placing money orders. Maybe there's an online banking fee.
It's possible that TekBank is costlier when it comes to ATM usage, but cheaper when it comes to setting up the account, getting checks, paying insufficient fund fees, wiring money, etc.
Goal
Look for an answer saying that even though ATM fees are cheaper at GreenBank, there might be other costs involved with banking at GreenBank that make it more costly overall than TekBank.
Technically, we could call this a Part vs. Whole or Sampling flaw (two of the 10 famous flaws), because the evidence is looking at a part/sample of the cost of banking at each bank and then assuming the same thing would be true about the overall cost of banking at each bank.