Accountant: The newspaper industry habitually cites the rising cost of newsprint to explain falling profits. But when corrected for inflation, the cost of newsprint is no more than it was ten years ago. Far from being victims of high costs, newspapers have been benefiting to their profitability are falling circulation and falling advertising.
What this question is testing
Argument
The accountant is doing two things back-to-back. First, she pushes back on the industry's claim that rising newsprint costs are the problem — she points out that, after adjusting for inflation, newsprint hasn't actually gotten more expensive. Then she replaces that explanation with her own: the real problem is that fewer people are subscribing and fewer companies are advertising.
Method
So the move is: knock down the existing explanation, then put forward a new one. That's a classic two-step in argumentative writing.
Goal
Look for an answer that captures both halves — challenging an explanation and offering a different one.
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