Most respondents to a magazine survey who had recently listened to a taped reading of a certain best-selling novel said that they had enjoyed the novel, while most respondents who had recently read the novel themselves said they had not enjoyed it.
Conclusion (these results support)
A person who listens to a taped reading of a novel is more likely to enjoy the novel than a person who reads it is.
Evidence
In a survey, most respondents who had recently listened to a taped reading of a certain best-selling novel said they enjoyed the novel, while most who read the novel said they didn't enjoy it.
Evaluate
Since the conclusion is offering an explanation for the curious asymmetric comparison in the survey results, we can use our Explain Curious Fact mindset.
Curious Fact ... why is it that most who listened to the novel said they enjoyed it while most who read the novel said they didn't enjoy it?
Author's Explanation ... people are more likely to enjoy hearing a taped version of a novel than reading the novel itself.
We want to consider Alternate Explanations as well as the plausibility of the Author's Explanation.
Maybe a different explanation for the survey results is simply that the particular person who did the voiceover really added a lot to the experience (in a way that isn't typical for novels). Maybe most novels are read by their authors, but this one was read by someone with an iconic voice or great speaking/acting talents.
Maybe the sort of person who listens to a novel is different from the sort who reads one. Perhaps people who listen to novels are less discerning about the quality of what they're hearing so they are more likely to rank it favorably, whereas people who read novels are literature snobs that insist on high quality.
To test the plausibility of the author's theory, we'd want to test the same reader with both the taped / written version of the novel and see if they prefer the taped version to the written version. Or we'd want to try another 10 novels with the same respondents and see if we keep getting results where the listeners had more favorable reactions than the readers.
Goal
Since we're trying to Weaken, we want to either offer an Alternate Explanation for why the listeners liked the novel better than the readers did, or to hurt the plausibility of the conclusion by making this novel seem atypical (since the conclusion is making a generalization about all taped vs. written versions of novels).