Council member: The profits of downtown businesses will increase if more consumers live in the downtown area, and a decrease in the cost of living in the downtown area will guarantee that the number of consumers living there will increase.
Given
The profits of downtown ↑C → ↑P businesses will increase if more consumers live in the downtown area.
A decrease in the cost ↓CL → ↑C of living in the downtown area will guarantee that the number of consumers living there will increase.
However, the profits of ↑P → ↓TC downtown businesses will not increase unless downtown traffic congestion decreases.