Logical Reasoning

PT132 · S2 · Q22 Drug company manager: Our

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Drug company manager: Our newest product is just not selling.

Conclusion

We should try a new marketing campaign.

Evidence

Our new product isn't selling and a new marketing campaign would have a chance of saving it.

Evaluation

Given that the new marketing campaign has a chance of saving the new product, how could we argue that we shouldn't try the new marketing campaign?

Maybe there are other options that are much better than the marketing campaign? Maybe, even though the marketing campaign has a chance, it's a very small chance and not worth the time / money / effort? Maybe the possible good we would get out of the marketing campaign saving the new product is outweighed by whatever possible bad stuff it could trigger.

Goal

Find a reason not to do the new marketing campaign.

22.

Which one of the following, if true, most seriously weakens the manager's argument?

  1. The drug company has invested

    Opposite

    This sounds like a strengthener. This amplifies the motivation to try to save the new product, which would be a reason for doing the new marketing campaign.

    3% picked this

  2. Many new products fail whether

    No Impact

    This hints at a possibility that the marketing campaign is no guarantee of success, since many new products fail even if they are supported by marketing campaigns. However, the author already acknowledged that the marketing campaign is no guarantee, so this doesn't sound like any sort of new objection.

    17% picked this

  3. The drug company should not

    Out of Scope

    Out of Scope: no chance to succeed This is a rule about marketing campaigns that have no chance to succeed, but the marketing campaign we're evaluating does have a chance. Since this rule is inapplicable to the marketing campaign we're discussing, this answer has no impact or relevance.

    5% picked this

  4. Correct

    Undertaking a new marketing campaign

    Why this is right

    Here's a reason not to do the marketing campaign: it would endanger our overall position.

    Skill tested: Weaken · how this choice captures the argument's function is the move to repeat next time.

    72% picked this

  5. Consumer demand for the drug

    Weak Impact

    This could feel like it's saying, "Don't do the marketing campaign ... just let the new product die. After all, the other products are doing well." However, this answer doesn't introduce any negative about the marketing campaign. It's suggesting that we don't necessarily need the positive of saving the new product, but that's not a reason against trying. Just because you're doing well doesn't mean you shouldn't try something that could allow you to do even better.

    3% picked this

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