Anna: Did you know that rainbows always occur opposite the sun, appearing high in the sky when the sun is low, and low in the sky when the sun is high?
Conclusion
Pliny can't be right about claiming that rainbows always occur opposite the sun.
Evidence
Pliny said a lot of crazy stuff (dog-headed people, shoulder-eyes, curing headaches with snails)
Evaluation
Hey, William, a broken clock is still right twice a day. Just because Pliny has said some patently false stuff before, that doesn't mean we get to assume that every time he claims something it's false. You'd be within reason to conclude that , based on that previous rap sheet. But you can't assume that just because someone has lied / been wrong before, that they must be lying / incorrect in this case.
Goal
This is a form of Ad Hominem, attacking the source of the argument rather than the legitimacy of the ideas. When authors invalidate a point of view based on the source, it's almost always because the source has some ulterior motive / vested interest, or, as it is with this question, because the source's previous claims/behavior somehow undermine their present claim/behavior.