Logical Reasoning

PT126 · S4 · Q7 Packaging is vital to a product’s

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Packaging is vital to a product’s commercial success.

Information

causal (X is vital to Y) Packaging is vital to a product's commercial success.

example illustrating this causality New improved version of drink X succeeded in blind taste tests.

pivot (however) / causal (mainly because) However, customers didn't buy it, mainly because the can looked basically the same, making consumers expect that the new product would share features of the old product that it no longer had.

Evaluate

We know that people like the taste of this new drink when they have no expectations about what they're about to drink.

Let's say it's a new lemon flavored soda from Dr. Pepper.

"Oh, what a refreshing lemon soda. Love it!"

But when consumers drank it from a can that looked too much like the old Dr. Pepper can, they were not expecting that lemon taste at all. They were expecting whatever plum flavor normal Dr. Pepper normally has, and so it was off-putting when they tried new Dr. Pepper Lemon.

We're already told the explicit causal relationship that packaging can have an impact on commercial success. We're more likely being tested on the mainly because Causal Difference-Maker language in the middle.

Since the packaging created expectations that mismatched with reality, customers didn't buy the soda.

Goal

Let's look for the most provable claim, but it will probably touch on this idea that .

7.

Which one of the following is most strongly supported by the information above?

  1. Proper product packaging is more

    Too Strong: more important

    We know that packing is important, even vital to a product's success. But the quality of the product might also be vital. Your LSAT score and your GPA are both vital to your likelihood of getting into top 10 law schools. We have no way of supporting that packaging is more important than quality.

    3% picked this

  2. Products generally succeed in the

    Too Strong: generally Illegal Negation

    We definitely can say that "when products aren't packaged in manner that accurately reflects (customer expectations), then it can cause the product to struggle". But we can't negate that into this strong idea that, "When products are packaged in an accurate manner, then more than 50% of the time they succeed."

    10% picked this

  3. Changing the packaging of a

    Too Strong: unless

    This is even harsher language than (B). It says, "if the product itself doesn't change, then changing the packaging will never improve sales". Not only is that way stronger than anything we can derive, it also seems somewhat undermined by the fact that are being told that packaging does seem to play some causal role in commercial success.

    2% picked this

  4. Correct

    To succeed in the market,

    Why this is right

    This best reinforces the Causal Difference-Maker that the passage spelled out: The new drink was not bought by customers mainly because the new drink was packaged in a way that created unsatisfied expectations. A pretty safe re-wording of that connection is, "to succeed in having customers buy your new product, you shouldn't package it in a way that creates unsatisfied expectations". If we were told that, "Yale throws away many applications mainly because there are too many grammatical errors in the applicant's personal statements", it's fair to say, "To have a successful application to Yale law school, you should not have many grammatical errors in your personal statement".

    Skill tested: Most Supported · how this choice captures the argument's function is the move to repeat next time.

    69% picked this

  5. An improved version of an

    Too Strong: will

    The strength of this comes with total certainty. It's a stronger version of (B). "If an improved version of a product is not packaged like the earlier one, then the improved version of the product will always sell better than the earlier version." We were told that "when the new version was packaged like the old version (which caused unsatisfied expectations, customers didn't buy it". This is negating that idea and taking it to an extreme. "If the new version isn't packaged like the old version, then customers will buy it even more than before!"

    16% picked this

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