Public health experts have waged a long-standing educational campaign to get people to eat more vegetables, which are known to help prevent cancer.
Conclusion (thus)
Including information on ways to make vegetables more appetizing will make the campaign to get people to eat more vegetables more effective.
Evidence
The premise suggests people may not eat vegetables because they find them unappetizing, and providing methods to improve taste could encourage consumption.
Evaluate
We could think of this as a Plan / Goal style argument. GOAL: get people to eat more veggies PLAN: give them info on how to make veggies more appetizing
How could this plan potentially fail to achieve the goal? Would people fail to read the info? Would they try to follow cooking suggestions and mess them up, making veggies even more unappetizing?
The author is also just speculating that the reason people don't eat veggies is that they find them unappetizing. Maybe that's not the core issue. Maybe it's more about the cost of veggies or difficulty of finding good ones.
Goal
Look for an answer that rules out any of these objections or somehow otherwise helps us to think that the PLAN of providing information on making vegetables more appealing will successfully achieve the GOAL of increased consumption of vegetables.