Fifty chronic insomniacs participated in a one-month study conducted at an institute for sleep disorders.
Given that ...
One group got a placebo and one group got a new drug.
Why is it that ...
For both groups, 80% reported insomnia relief during first two weeks, 90% of those who had relief said that insomnia came back by the third week.
Evaluate
Since the placebo group and the experimental group (the one receiving the drug) are essentially experiencing the same results, it makes it seem like the drug does nothing.
The whole point of administering a placebo to a control group is to figure out what effects are from the drug and what effects are from the placebo.
So it looks like the drug does nothing significant for insomnia, but the placebo effect (the effect of thinking you're receiving a treatment that should be helping) provides some short-term relief that wears off.
Goal
It's possible the correct answer will use a different storyline to explain the data, but we basically want to know 1) why is the placebo group seeming to get as much relief as the group that got the drug?
2) why are the people who got relief back to normal by the third week?