Economist: A tax is effective if it raises revenue and burdens all and only those persons targeted by the tax.
Principle 1 (can prove "effective")
raises revenue and → effective burdens only those targeted
Principle 2 (can prove "ineffective")
doesn't raise revenue and → ineffective costs signif amt to enforce
Goal
If an answer is concluding that something is effective, we'll look to see whether it satisfies both conditions of principle 1.
If it's concluding that something is ineffective, then we'll look to see whether it satisfies both conditions of principle 2.