Bookstore owner: Consumers should buy books only from an independent bookstore, not from a bookstore that belongs to a bookstore chain.
Conclusion (should = opinion)
Consumers should buy books only from an independent bookstore, not a big-chain store.
Intermediate Conclusion (so)
Big-chain stores tend to reduce the variety of books available to consumers.
Evidence (because)
Big-chain stores threaten the existence of indie stores, and indie stores tend to carry a much wider variety of books than a big-chain store does.
Evaluate
The conclusion-language we're trying to support is "should", a value judgment. There aren't any value judgments in the premises, so the correct answer needs to link what we're talking about in the premises to a value judgment.
Why's this author trying to get us to only buy our books from indie bookstores?
It all boils down to "the variety of books available to consumers". That's what indies are better at. And if we shop at big-chain stores, the indies will go out of business and we'll lose that variety that indie shops provide.
Goal
Look for an answer attaching a value judgment to those considerations: / .