Studies have shown that specialty sports foods contain exactly the same nutrients in the same quantities as do common foods from the grocery store.
Conclusion (So)
If it weren't for expensive ad campaigns, very few athletes would buy sports foods.
Evidence
Sports foods have the same types and quantities of nutrients as common grocery store foods but are more expensive.
Evaluate
We could use our Explain Curious Fact template to evaluate:
CURIOUS FACT: Why do athletes pay more for sports foods, when they have the same type/quantity of nutrients as cheaper foods?
EXPLANATION: They are brainwashed by ads.
To weaken, we'd want an alternate explanation for why athletes pay more for these foods. We could also just use our generic weaken template:
GIVEN THAT sports foods have the same type and amount of nutrients as common grocery store foods,
HOW COULD WE ARGUE THAT lots of athletes would still want to pay more to buy sports foods (even if there weren't ads for them)?
To weaken the conclusion, we want to know something that athletes would find desirable about sports foods, despite their higher cost and equivalent nutritional content.
Goal
Identify an answer choice that provides a different reason, aside from advertisement influence, for athletes choosing to buy sports foods.