Experts hired to testify in court need to know how to make convincing presentations.
Facts
Expert witnesses need to make convincing presentations, because juries evaluate them mainly by their ability to present their reasoning steps clearly and confidently.
Because of this, lawyers will sometimes hire an expert witness who is less of an expert than others in their field but better than average at producing skilled testimony.
Principle Illustrated
This passage seems to be stressing a Causal Difference-Maker and its counterintuitive result. Because what matters most in hiring an expert witness is their ability to present well to a jury, we see that people get hired who are superficially a worse pick (they're less of an expert) but meaningfully a better pick (they're more likely to produce convincing testimony).
Goal
If we're subtracting out the topic to make this more general and portable, we probably want something like this:
1. ostensibly, you'd think that in picking an X you're looking to max out quality A 2. but really quality B is what matters more 3. so sometimes people pick X's that aren't as good at A but are better at B