Advertisement: At most jewelry stores, the person assessing the diamond is the person selling it, so you can see why an assessor might say that a diamond is of higher quality than it really is.
Conclusion
You're assured of a fair price when purchasing a diamond from Gem World.
Evidence (because)
All diamonds sold at Gem World are certified in writing.
Evaluate
How might we object to the conclusion?
Given that ... all diamonds sold at Gem World are certified in writing, How could it still be that ... you are not assured of a fair price when you buy a diamond there?
I guess I would want to know, fair" markup to their cost? Are there any other sorts of warranties or cleanings or other add-on fees that they pressure customers into buying, which results in an unfair price?
Goal
Since the support for the conclusion is so thin (it's certified in writing), the correct answer will probably try to boost our confidence that "certified in writing" = trustworthy evaluation.
But it could also rule out some other potential concern about ways in which Gem World might get people to pay more than a fair price.
Or it could just offer some independent evidence that makes it more plausible that Gem World sells diamonds at fair prices.