Roxanne: To protect declining elephant herds from poachers seeking to obtain ivory, people concerned about such endangered species should buy no new ivory.
Salvador's Conclusion (therefore / should)
People who are worried about protecting endangered species should refrain from buying any ivory at all.
Salvador's Evidence
Current demand for antique ivory exceeds the supply, so people who'd prefer to buy antique but are willing to buy new ivory end up buying new ivory instead.
If concerned people refrain from buying any ivory, demand for new ivory will drop.
Evaluate
Salvador's conclusion is about people who are worried about endangered species and thus want to buy antique ivory.
He's saying, "Sorry, y'all can't buy any ivory."
Why not? What's wrong with antique ivory? Nothing, directly. But indirectly buying antique ivory reduces the supply of antique ivory which then makes it more likely that someone with less conscience will buy new ivory when they can't get their hands on antique ivory.
Goal
We need an answer saying something like,