Publicity campaigns for endangered species are unlikely to have much impact on the most important environmental problems, for while the ease of attributing feelings to large mammals facilitates evoking sympathy for them, it is more difficult to elicit sympathy for other kinds of organisms, such as the soil microorganisms on which large ecosystems and agriculture depend.
Conclusion
Publicity campaigns for endangered species are unlikely to have much impact on the most important environmental problems.
Evidence (for)
It's difficult to elicit sympathy for other kinds of organisms (besides large mammals), such as the soil microorganisms on which large ecosystems and agriculture depend.
Evaluate
This argument is tough to understand at first, in part because of all the New Concepts in the Conclusion.
The conclusion talks about "publicity campaigns for endangered species", but the evidence never tells us anything about them.
The conclusion says that these campaigns , but we have no idea what the most important environmental problems are or what it takes to have much impact on them.
The one pseudo-match between the Conclusion and Evidence is the pessimism of "unlikely to have much impact" and the pessimism of "it is more difficult".
It sounds like the author is saying, .
Goal
The author apparently thinks that "soil microorganisms" are an example of one of the "most important environmental problems".
And the author apparently thinks that .
Let's look for one of these Linking ideas, but stay flexible in case the correct answer is Defending against an objection ... (for example, maybe we could argue that even though publicity campaigns would have a hard time garnering sympathy for soil microorganisms, you could potentially explain to someone the impact that soil microorganisms have on the big fuzzy mammals that people do care about, and thus a publicity campaign could still have a lot of impact on soil microorganisms.)