Thirty years ago, the percentage of their income that single persons spent on food was twice what it is today.
Conclusion
Incomes have risen at a greater rate than the price of food in that period.
Evidence
Thirty years ago, single people spent twice as big a percentage of their income on food as they do nowadays.
Evaluate
Whenever we see an author interpret the meaning behind a statistical change, we want to think about other possible ways to interpret that statistic.
Curious Fact ... why do single people spend 1/2 as big a percent of their income on food nowadays, compared to 30 years ago?
Author's Explanation .... food is cheaper (in a relative sense). Incomes have risen faster than food prices.
What could be an alternate way to explain this? Let's say that food prices and incomes have both gone up by 20% since 1990. How could it be that single people nowadays are spending a smaller slice of their income on food?
Maybe they're just eating out less. Maybe they're cooking for themselves more. Maybe they're better at using coupons. Maybe they're just eating less food overall.
Goal
Since we're trying to strengthen the argument, we want to either rule out a different explanation for why single people nowadays spent a lower % of their income on food, or increase the plausibility that incomes have risen faster than food prices.