Professor Chan: The literature department's undergraduate courses should cover only true literary works, and not such frivolous material as advertisements.
Conclusion (Therefore)
It is the literature department's responsibility to include the study of advertisements in its undergrad courses.
Evidence
The lit dept's courses give students the critical skill to analyze and understand texts.
Advertisements have a powerfully detrimental effect on society, largely because people cannot discern their real messages.
Evaluate
The author's conclusion is that . Does the author ever define what the literature department is responsible for covering?
No, there's no rule that says, .
So the author is making some assumption there. What do we know about advertisements?
They have a detrimental effect on society because people can't discern their real messages.
What do we know about the Lit Department?
They give students the critical skills to analyze and understand texts.
The author seems to be thinking that by teaching advertisements, we can give people the critical skills to discern the real messages of ads, and thus ameliorate the detrimental effect that ads have on society.
Goal
For a Linking answer, we would want something like, .
A possible objection could be that So we could also see a Defender answer that feels like, .