Some people claim that the reason herbs are not prescribed as drugs by licensed physicians is that the medical effectiveness of herbs is seriously in doubt.
Opposing View
Some claim herbs aren't prescribed because their medicinal effectiveness is seriously in doubt.
Author's Alternative Explanation
Herbs aren't prescribed because of a structural barrier: drugs require regulatory approval ($200M cost), only patent-holders can recover those costs, and herbs and their medicinal uses can't be patented. So the system financially can't support seeking approval for herbs.
Conclusion
Under the current system, licensed physicians cannot recommend the medicinal use of herbs.
Evaluate
The author's technique: the opposing view says herbs aren't prescribed because they don't work. The author counters by offering a totally different explanation — herbs aren't prescribed because of a regulatory/economic structure, not because of efficacy. That's a competing explanation for the same phenomenon.
Goal
Identify the move: questioning a claim about why something is the case by supplying an alternative explanation.