Advertisement for a lactase supplement: Lactase, an enzyme produced by the body, aids in the digestion of lactose, a natural sugar found in dairy foods. Many subjects in an experiment who drank a liter of milk on an empty stomach showed signs of lactose intolerance—difficulty in digesting dairy products because of insufficient least 50 million people in North America alone should take lactase supplements.
What this question is testing
The Argument
An ad for a lactase supplement points to a study where people who drank a full liter of milk on an empty stomach showed signs of lactose intolerance. From that, the ad jumps to: 50 million people in North America need our supplement.
Evaluate
The big assumption: the way people drank milk in the study is how people normally consume dairy. But a liter of milk on an empty stomach is a lot — far more than most people consume at one sitting. If most people only have a splash in their coffee or some cheese on a sandwich, they might never hit the threshold that triggers intolerance. They wouldn't need a supplement for normal eating.
That's like testing how people fare after running 26 miles, finding most are exhausted, and concluding 50 million need recovery drinks. Maybe true for marathoners — but most people don't run marathons.
Goal
Find an answer that says: typical dairy consumption is much smaller than the study's extreme dose.
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