Advertisement for a lactase supplement: Lactase, an enzyme produced by the body, aids in the digestion of lactose, a natural sugar found in dairy foods.
Conclusion (thus)
At least 50 million people in North America should take lactase supplements.
Evidence
In an experiment, many subjects who drank a liter of milk on an empty stomach showed signs of lactose intolerance, difficulty digesting dairy because of insufficient lactase.
Evaluate
If we're going to be the other lawyer in the room and argue, , the author is gonna say
What do you mean? Many subjects in this experiment had trouble digesting a liter of milk on an empty stomach.
What could we say in response? 1) who are these people in the experiment? How do I know that they are typical North Americans? Maybe this group skewed towards lactose intolerance?
2) who drinks a liter of milk on an empty stomach? That seems like an insane decision. If I ate three steaks before going to bed and had a night of weird sleep, would that show I have a dietary issue with steak or would it just show that I made a stupid decision to eat three steaks before going to bed?
Goal
Let's look for a way to argue that what happened in the study isn't a fair reflection of North America's tolerance for lactose, either because the people weren't typical, the "liter on an empty stomach" scenario isn't typical, or any other reason an answer could offer us (e.g. they were asked to jog a mile in the hot sun after pounding a liter of milk).