Jean: Our navigational equipment sells for $1,100 and dominates the high end of the market, but more units are sold by our competitors in the $700 to $800 range.
Jean's 1st Claim
Our nav equipment sells for $1100 and dominates the high end of the market. Does Tracy disagree with this?
No, she never disputes the current selling price or the current dominance of the high end market (she actually seems to implicitly agree with this).
Jean's 2nd Claim
More units are sold by our competitors in the $700-800 range. Does Tracy disagree with this?
No, she never disputes that the competitors sell more units at that price.
Jean's 3rd Claim
We should add a low-cost model Does Tracy disagree with this?
Yes, she is warning against adding a low-cost model.
Jean's 4th Claim
Adding a low cost model would allow us to increase our overall sales while still dominating the high end. Does Tracy disagree with this?
Yes, Tracy says that this move could hurt our overall sales, because it would change the company's brand identity (from being a quality brand you pay more for) in a way that would be bad for its competitive position.
Evaluate / Goal
The "I disagree" is targeted at that last sentence. Tracy and Jean seem to disagree on two points:
- should we / shouldn't we add a low-cost model - would / wouldn't adding a low-cost model increase overall sales