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Observational research yields information about consumer behavior that surveys alone cannot provide.
Because we're just strengthening a claim, not an argument, there isn't really any thinking to do up front.
Let's just find an answer that highlights an advantage or unique insight provided by observational research over surveys.
Which one of the following, if true, provides the strongest support for the market researchers' claim?
Even consumers who are unable
Why this is right
In a survey, you wouldn't be able to see that a customer picked up an item and mulled over purchasing it. If that visual information indicates something useful to market research, "this product was close to appealing to a customer of type X, but there's something not quite right about it to take them across the finish line!" then here is support for the claim that observational research yield info that a survey alone wouldn't provide.
Skill tested: Strengthen · how this choice captures the argument's function is the move to repeat next time.
92% picked this
Market researchers find that consumers
This doesn't present any distinction between observational research and surveys (the people who take surveys might also get paid to participate). So it doesn't provide any springboard for supporting the idea that observational research does something that surveys alone don't.
2% picked this
Consumers are becoming increasingly self-conscious
This doesn't offer any distinction between observational research and surveys. It only discusses broader market trends rather than specific insights gained from observational research.
2% picked this
Market researchers say they find
This does point out a distinction between surveys and observational, but the distinction relates to how much enjoyment the researchers get and how much creative judgment is involved. We want an answer to connect observational research with a special type of information, not with a particular feeling or tactic.
2% picked this
Consumers are more likely to
This doesn't have anything to do with observational research, which is our focus. This is talking about oral vs. written surveys.
2% picked this
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