Logical ReasoningDifficulty: Easy

PT106 S3 Q9 Explanation

Market research traditionally entails

A free, expert breakdown of this official LSAT Logical Reasoning question.

TopicsStrengthen

Keep going in LSAT Lab

  • Save & drill this skill — build targeted practice sets from questions like this one

  • Video walkthroughs — watch every question solved step by step

  • 81 official LSATs — as questions, timed sections & full-length tests

Start practicing free

Free to start

Full official LSAT questions are available through LawHub. This page provides LSAT Lab's explanation, strategy, and review tools without republishing the full official question.

Stimulus

Market research traditionally entails surveying consumers about why they buy and use particular products and brands. Observational research—actually watching consumers shopping and interacting with products—is now increasingly used by market researchers to supplement surveys. Market researchers about consumer behavior that surveys alone cannot provide.

What this question is testing

Strengthen

Your task

Find the choice that makes the argument's conclusion more likely to be true.

Common trap

Answers that are consistent with the argument but add no real support, or that strengthen a claim the argument doesn't make.

Winning move

Locate the gap between evidence and conclusion, then pick the choice that closes it.

Reading along? Open the full official question in LawHub — we show a fragment here and keep the reasoning in our own words.

The question
9.

Which one of the following, if true, provides the strongest support for the

Answer choices

  1. Correct92% picked this

    Even consumers who are unable to explain their preference for or rejection of particular brands reveal which brands they are considering by picking up

    Why this is right

    This points out that consumers, despite being unable to explain their preferences in surveys, can subconsciously reveal their brand considerations through their actions of picking up and putting down products. This reinforces the claim that observational research uncovers behavior that surveys cannot solely capture because it highlights the non-verbalized preferences of consumers when shopping.

    Skill tested: Strengthen · how this choice captures the argument's function is the move to repeat next time.

  2. No Impact2% picked this

    Market researchers find that consumers are almost always willing to participate in observational research for which the consumer

    This answer choice talks about consumers' willingness to participate in observational research due to payment. While it touches on their participation, it doesn't address how observational research provides unique insights that surveys don't. The focus is on consumers' motivation due to payment, not the data's richness or uniqueness.

  3. No Impact2% picked this

    Consumers are becoming increasingly self-conscious about their buying habits, and some consumers have stopped buying some items that

    This doesn't offer any distinction between observational research and surveys. It only discusses broader market trends rather than specific insights gained from observational research.

  4. No Impact2% picked this

    Market researchers say they find data collection more enjoyable in observational research than in survey research, because observational research requires more

    This option talks about the enjoyable aspects of data collection for researchers, instead of focusing on the comparative information value of observational research versus surveys. It discusses researcher enjoyment, which doesn't strengthen the claim regarding research effectiveness.

  5. No Impact2% picked this

    Consumers are more likely to respond to oral surveys than they are to respond

    This choice highlights the method through which consumers prefer answering surveys, either orally or in writing. It does not address why observational research garners additional or different information than surveys alone.

Continue the review in LSAT Lab

Save this question, watch the video walkthrough, and drill similar questions in your LSAT Lab account.

Save and practice this skill
LSAT Lab

Turn this review into a targeted study plan.

Save this question, drill more like it, watch the video walkthrough, and track your progress in your LSAT Lab account.

Start practicing free