Some people have been promoting a new herbal mixture as a remedy for the common cold.
Sufferer's Conclusion
The herbal mixture is obviously not effective.
Sufferer's Evidence
Suppose it were effective -- in that world, almost everybody with a cold would be using it, since most people with colds wish to recover quickly.
But there are many people who have colds but do not use the mixture.
Evaluate
There are some serious logic problems with this argument, but who cares, it's a Method question. We're just supposed to describe it accurately.
The signature move the author made here was arguing via a contrapositive (of a counterfactual).
If you were right, then X would be true. But X isn't true. Thus you're not right.
Goal
Let's look for something that feels like it captures this contrapositive of a counterfactual.