Taken together, some 2,000 stocks recommended on a popular television show over the course of the past 12 years by the show’s guests, most of whom are successful consultants for multibillion-dollar stock portfolios, performed less successfully than the market as a whole for this 12-year period.
Conclusion
No one should ever follow any recommendations by these so-called experts.
Evidence
Over the past 12 years, the guests on this TV show (most of whom are successful consultants for big portfolios) recommended a total of 2000 stocks which on average performed less successfully than the market as a whole for this 12 year period.
Evaluate
Since the 2000 stocks had a worse performance over the past 12 years than the market as a whole (f.e., the market grew in value by 8%, but these stocks only averaged a 6% return on investment), the author is assuming that these so-called experts don't know what they're doing and shouldn't be trusted.
To fight the argument, we don't have to establish much. Since their conclusion is so extreme, our refutation is very weak.
They say .
We'll prove them wrong by simply establishing that .
For example, maybe the stock advice they offered would have been bad (read: worse than the market overall) for most people, but it still might have been appropriate advice for an 85 year old investor. So maybe some people should follow their recommendations.
Or, maybe 1900 of the 2000 suggested stocks were poor recommendations, but 100 of them were great, so maybe people should follow some of their recommendations.
Or, maybe most of the experts were bad, but some of them made predictions that performed better than the market. In that case, maybe people should follow the recommendations of some of the experts.
Goal
Since this is Weaken EXCEPT, there are going to be four different ways to weaken the argument. Our author is being very polemical in saying .
Let's look for ways to accept the evidence that on the whole over the past 12 years this group's recommendations were not great, but find little openings where we can try to argue with the conclusion.
We either will want the answer to make an excuse for the poor performance of the stocks over the course of the 12 years (so that we can still plausibly argue that they are experts), or we'll want to find ways to argue SOME of the experts are good / SOME of the recommendations are good / SOME people would have benefited from this advice / etc.