To many developers of technologies that affect public health or the environment, “risk communication” means persuading the public that the potential risks of such technologies are small and should be ignored. Those who communicate risks in this way seem to believe that lay people do not understand the actual nature of technological persuasive stance, many lay people see “risk communication” as a euphemism for brainwashing done by experts.
Since, however, the goal of risk communication should be to enable people to make informed decisions about technological risks, a clear understanding about how the public perceives risk is needed. Lay people’s definitions of “risk” are more likely to reflect subjective ethical concerns than are experts’ definitions. Lay people, for example, tend specific risks of electromagnetic fields produced by high-voltage power transmission well enough to make informed decisions.
Risk communication should therefore be based on the principle that people process new information in the context of their existing beliefs. If people know nothing about a topic, they will find messages about that topic incomprehensible. If they have erroneous beliefs, they are likely to misconstrue the messages. Thus, communicators need to balanced material that tells people what they need to know to make decisions about technological risks.
What this question is testing
Anticipate
This is essentially a Locate Detail question — the passage gives the exact answer in P3. People with mistaken beliefs "are likely to misconstrue the messages." That means they'll filter the new info through their (wrong) framework and end up interpreting it differently than the communicator intended.
Goal
Looking for an answer that captures: lay people fit the new info into their existing (mistaken) framework and end up interpreting it differently than intended. Be wary of:
Optimistic answers — the passage doesn't say lay people will simply discard their old views
"Partial revision" answers the passage doesn't state
Extreme answers about further distorting and spreading misinformation
Answers about ignoring all communication
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